About us

We are part of a new breed of Small Tech Companies. 

Small Tech yet Big Aspirations. AI tools, machine-learning and automation are at the very essence of our operation. These tools enable us to continually challenge the status quo. We’re re-thinking marketing, we’re re-considering ‘the organisation’ and we’re re-imagining games and apps. 

We're a small team... so everyone has to wear multiple hats. We all get stuck in and, where possible, we get the not-so-fun bits  completed by our AI friends. Especially accounts. 

In just a few short months, we’ve built some incredible systems & capabilities to automate & scale content production through AI. With these systems now in place, we’re now testing these systems on the ‘quiz’ category.

Half Moon was founded in early 2023 by Pieter Kooyman, an experienced games executive. We are backed by some of the highest profile angels you can imagine (Miniclip, Space Ape, Tripledot, Fumb Games, Mopub, etc.).